Putting effort into building an email list may get wasted if you don’t focus on growth. Working on email list growth is mandatory as people unsubscribe, change their email addresses, and perhaps never open your emails.

Thus, how to grow your email list, or what will be the holistic approach to maximize audience engagement and conversion?

Find out more about these and other exceptional email list-growing techniques in this article.

Why You Should Focus On Email List Growth Strategies?

Growth of an email list is a marketing strategy that can deliver the best results possible. Here are some reasons why you should focus on growing your email list:

• Optimal Marketing ROI: While there are a number of marketing channels available, email marketing has the highest ROI. On average, every $1 you invest will return $36 to $42.

• Connect Directly: Email marketing eliminates all intermediaries and allows you to directly contact subscribers. Means you can make a direct connection.

• Targeted And Personalized: Utilize email marketing for targeted and personalized outreach. Segment your audience based on interest, send related emails, and watch your conversion rate soar.

• Cost-Effective And Easy: Email marketing costs less than direct mail or print advertising. You can reach thousands of subscribers instantly and send personalized messages. Emails can also be scheduled and sent with AI tools. 

How to Grow Your Email List: Comprehensive Strategies

Find out how to grow your email list for ultimate success. Here, you’ll find tried-and-true techniques and innovative approaches to attract, engage, and retain subscribers:

1. Optimize The Existing Signup Process

Start by optimizing your existing sign-up process to grow your email list. Optimized sign-up forms boost sign-up rates, streamline conversions, and foster more engaged subscribers.

Optimizing the form requires:

• Simplify the Form: Keep field options to a minimum and use clear labels. A long list of items to fill out can bore your visitors, causing them to leave your website.

• Visualization And Positioning: Re-design your sign-up form with an eye-catching design and position it above the fold. Use various design elements to create a visual hierarchy. 

• Compelling Call To Action: Action verbs are the key to encouraging the audience to take immediate action. Use a benefit-centric call to action to increase conversions.

2. Produce Relevant Content

Creating relevant content and sending it through newsletters is crucial for growing an engaged email subscriber base. Your current subscribers have chosen to receive your emails for a reason, and it’s your duty to give them compelling reasons to stay.

Not providing relevant content can lead to a swift reduction in your email subscribers. Here are some ideas you can follow to develop relevant content:

• Understand Your Audience’s Pain Points: Identify your audience’s pain points and craft content, guides, or resources to address them. Providing reliable solutions can help to gain more traction.

• Solve Problems With Content: You can also provide insight into your audience’s pain points through video tutorials, e-books, and downloadable resources.

• Call to Action (CTA): Make sure all relevant posts or pages have an actionable CTA. This encourages your visitors to convert, making your content more valuable to them.

Bonus Point: Having valuable, informative, and resourceful posts on your site can supercharge your email list. An SEO-friendly, well-written article not only ranks higher but also encourages visitors to subscribe to receive similar relevant content.

3. Leverage An Effective Popup

An effective way to encourage audiences to take immediate action is by using pop-ups. Hence, you must design a conversion-optimized pop-up with a targeted message. 

Use these tips for your site’s pop-ups:

• Right Use of Pop-Ups: Using popups is an excellent way to engage your audience and increase subscriptions. However, it is essential to ensure that pop-ups are used appropriately. Here are some guidelines:

1. Use creative pop-ups such as lightboxes, videos, full-screen, and email opt-ins
2. Trigger types include clicks, scrolls, loading, exits, and more
3. Display pop-ups based on a user’s role, device, page or post, and time
4. Based on your needs, try top, center, or bottom positions
5. Consider using notification popups to display real-time purchase or other relevant statistics
6. Animations are also recommended if possible 

• Mobile-Friendly Design and Optimization: Mobile-friendly design and optimization are important since most people use their phones to access online content. Creating mobile-friendly pop-ups will enhance your audience’s experience and grow your email list.

Note: DiviFlash Popup Maker for Divi covers all the above features with supreme customization and unlimited design possibilities.

4. Email List Segmentation

Growing an email list requires sending relevant and personalized content. It reduces unsubscriptions and engages subscribers, which results in conversion. Hence, it’s necessary to segment your email list. 

For segmentation, here are some suggestions:

• Demographics: Perform segment demography based on audience attributes like age, location, and job. Then, send personalized emails once you know their attributes.

• Behavior: Understanding audience behavior can make your life easier. Monitor your subscribers’ engagement, engagement, and event participation and refine your strategy accordingly.

• Purchase History: Identify your audience’s purchase history and send product suggestions accordingly. Track their product preferences, repeat purchases, cross-selling, and upselling.

5. Organize Referral Programs

Transform your subscribers into advocates through a referral program. Motivate them to recommend your business to friends, family or colleagues in exchange for incentives. Providing incentive fosters a win-win dynamic, benefitting both your current subscribers and those they introduce to the community.

However, it’s necessary to follow the right technique for this, such as:

• Choose A Referral Platform: It’s not mandatory but using a referral platform can help you in referral link generation, reward management and tracking about the program. 

• Streamline Sharing Mechanisms: Make referrals super easy so your subscribers can effortlessly introduce your program to others. Introduce referral program in various ways, such as: 

1. Opening a new account
2. Sign Up to your opt-in form
3. Purchase referral
4. Exclusive content or early access

• Trust And Transparency: Build trust through maintaining clear program guidelines, assuring privacy, realistic expectations, regular communication and avoiding any kind of hidden terms. 

6. Make Use Of Social Media Channels

Nearly 60% of the world’s population uses social media, spending over 2 hours on it daily. With such a significant number, seizing the opportunity to utilize social media channels for growing your email list is crucial.

Sharing relevant content, running promotions, and incorporating clear Call-to-Action buttons are effective techniques. Explore the section below to learn how to utilize various social media platforms for growing your email list:

• Instagram: Drive Instagram users to subscribe by crafting compelling bio links, offering exclusive content, and running targeted campaigns with a clear CTA. Utilize relevant hashtags and host giveaways or contests for added engagement.

• Facebook: Following tips can be useful for growing email lists using Facebook:

1. Create a strong online presence by optimizing your profile
2. Use Facebook lead ads to directly collect email addresses
3. Run a giveaway to attract new followers and collect their emails
4. Promote the lead magnet, and don’t forget to use Facebook groups as a community
5. Create compelling Facebook ads with clear CTAs, target relevant audiences, optimize your site’s landing pages for conversions

• X (previously known as Twitter): X can be a great platform for growing your email list. To achieve that, follow the techniques below:

1. Include your signup form or landing page in the bio
2. Share engaging tweets consistently with CTA
3. Use relevant hashtags so new followers can discover your content
4. Run giveaways or promote lead magnets to attract new followers

• Using Contests And Giveaways: Using social media marketing alone might not lead to your audience signing up for your email list, but diversification might. Therefore, try to host contests or giveaways on social media platforms by incorporating an email sign-up field for entry.

7. Take Advantage Of Lead Magnets

Creating a lead magnet can play an excellent role in your email marketing campaign. Lead magnets can be anything, including: 

• E-book
• Webinars
• Template
• Checklist
• Case study
• Mini-courses and more

Providing valuable content will entice your visitors to sign up in exchange for their email addresses. Then, you can build a relationship with that audience and turn them into loyal subscribers.

8. Use Multiple Signup Forms

Make sure you don’t miss any opportunities to enhance your email subscribers. Integrate multiple signup forms to provide your audience with various subscription options. Be sure all signup forms on your website are well-designed and carefully placed.

Some strategic locations for multiple signup forms include:

• Homepage
• Footer
• Blog Posts
• About Us Page
• Dedicated Landing Pages
• Sidebar
• In-Line Forms in Content

9. Use Spin Wheels Campaigns

Using spin wheels is part of gamification, which is one of the key players in elevating your email subscriber count effectively. It encourages users to engage with your site in exchange for a special offer.

The approaches you should follow for the spin-wheel camping method are:

• Design the spin wheel with an interactive and eye-catching design
• Provide relevant prizes or offers for your audience
• Visitors must see a sign-up form right after spinning the wheel to avail the reward

Following these basic methods can boost your email list growth strategy.

10. Introduce Priority Program

Introducing priority programs is a method of rewarding the most engaged subscribers. It’s a proven method to keep your audience interested in your brand and encourage them to take action or subscribe.

However, it’s necessary to maintain some guidelines for introducing priority programs, including:

• Exclusive discounts
• Early access to new products
• Exclusive contests and giveaways
• Early access to sales and promotions
• Access to exclusive events

11. Guest Blogging

Guest blogging is writing an article for another site with your credentials. It’s an excellent way to connect with other bloggers or like-minded people and grow your email list. Just make sure to follow the following technique for great results: 

• Choose a website that is relevant to your targeted audience
• Include interactive and effective CTAs in your author bio
• Include a blog or landing page with signup forms in the author’s bio

12. Collaborate With Other Businesses

Collaborating with other businesses is a strategic way to expand your email subscriber base. With this, you can reach a new audience and get your email list in front of people who are already interested in your products or services.

Collaboration with other businesses can take many forms, including:

• Host an event or webinar together, such as product demos, case studies, or Q&A sessions
• Promote each other’s products or services in a cross-promotional manner
• Participate in joint contests and giveaways, such as product giveaways, discount vouchers, social media contests, etc

13. Organize Webinars Or Workshops

Organizing an exclusive online workshop or webinar can help you grow your email list. Include a mandatory registration form to collect email addresses for future marketing. Also, you can participate in trade shows to attract a particular industry audience and entice subscribers with incentives.

14. Use A/B Testing

Conducting A/B tests for email list growth is essential, as even a minor change can lead to significant conversions. A/B testing means sending two different versions of an email to random segments to see which one performs better.

It’s one of the best ways to rapidly boost your email list’s growth. Try sending various versions of the following points to engage your subscribers:

• Subject lines
• Calls to action
• Email designs
• Content type
• Different personalization

Running an A/B lets you determine what your subscribers respond to best and then optimize your email marketing accordingly.

Note: Make sure to make your website subscriber-friendly for ultimate results.

What You Need To Know About Email List Growth Mistakes?

You should avoid making certain mistakes in order to reduce the possibility of hindering your email list growth. Here are a few of them:

• Buying An Email List: Usually, purchased email lists have outdated or inaccurate email addresses. As you need real-time and relevant users for success, buying these emails will not add value to your effort.

• Use ‘Reply’ Option Instead Of ‘no-Reply’: Sending emails with “No-reply” instead of “Reply” impacts engaging and interactive environments. It also refers to the fact that you use automated tools, which rarely attract subscribers.

• Poor Pop-Up From Placements: Without quality pop-up forms, you won’t have a lot of pop-up functionality. Choose a pop-up form like DiviFlash that offers trigger types, display schedules, and several placement options. 

• Unoptimized Mobile Experience: Leaving mobile experience optimization out can hinder the growth of your email list. Mobile-friendly signup forms, landing pages, and email templates will give you the best results.

• Neglecting Segmentation: You won’t get good results from generic content unless you segment your subscribers. Segment your subscribers according to standard segment factors for ultimate success. 

Closing Thoughts

Mastering the art of email list growth can amplify audience engagement and conversions. This marketing channel provides the highest ROI compared to others, so you cannot ignore its undeniable potential.

We have outlined in this article a series of strategies for harnessing these possibilities. And we believe our listed strategies are good enough to achieve success. 

Yet, If you believe we’ve overlooked essential points or something that deserves to be included, please share your insights.